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Haha I was actually paraphrasing myself from last year, but I’ve seen that because lots of readers sent me that article when it came out a few months later, for obvious reasons!
I write about technology at theluddite.org
Haha I was actually paraphrasing myself from last year, but I’ve seen that because lots of readers sent me that article when it came out a few months later, for obvious reasons!
I completely and totally agree with the article that the attention economy in its current manifestation is in crisis, but I’m much less sanguine about the outcomes. The problem with the theory presented here, to me, is that it’s missing a theory of power. The attention economy isn’t an accident, but the result of the inherently political nature of society. Humans, being social animals, gain power by convincing other people of things. From David Graeber (who I’m always quoting lol):
Politics, after all, is the art of persuasion; the political is that dimension of social life in which things really do become true if enough people believe them. The problem is that in order to play the game effectively, one can never acknowledge this: it may be true that, if I could convince everyone in the world that I was the King of France, I would in fact become the King of France; but it would never work if I were to admit that this was the only basis of my claim.
In other words, just because algorithmic social media becomes uninteresting doesn’t mean the death of the attention economy as such, because the attention economy is something innate to humanity, in some form. Today its algorithmic feeds, but 500 years ago it was royal ownership of printing presses.
I think we already see the beginnings of the next round. As an example, the YouTuber Veritsasium has been doing educational videos about science for over a decade, and he’s by and large good and reliable. Recently, he did a video about self-driving cars, sponsored by Waymo, which was full of (what I’ll charitably call) problematic claims that were clearly written by Waymo, as fellow YouTuber Tom Nicholas pointed out. Veritasium is a human that makes good videos. People follow him directly, bypassing algorithmic shenanigans, but Waymo was able to leverage their resources to get into that trusted, no-algorithm space. We live in a society that commodifies everything, and as human-made content becomes rarer, more people like Veritsaium will be presented with more and increasingly lucrative opportunities to sell bits and pieces of their authenticity for manufactured content (be it by AI or a marketing team), while new people that could be like Veritsaium will be drowned out by the heaps of bullshit clogging up the web.
This has an analogy in our physical world. As more and more of our physical world looks the same, as a result of the homogenizing forces of capital (office parks, suburbia, generic blocky bulidings, etc.), the fewer and fewer remaining parts that are special, like say Venice, become too valuable for their own survival. They become “touristy,” which is itself a sort of ironically homogenized commodified authenticity.
edit: oops I got Tom’s name wrong lol fixed
Am alternative approach that may interest you: https://theluddite.org/#!post/reddit-extension
I have worked at two different start ups where the boss explicitly didn’t want to hire anyone with kids and had to be informed that there are laws about that, so yes, definitely anti-parent. One of them also kept saying that they only wanted employees like our autistic coworker when we asked him why he had spent weeks rejecting every interviewee that we had liked. Don’t even get me started on people that the CEO wouldn’t have a beer with, and how often they just so happen to be women or foreigners! Just gross shit all around.
It’s very clear when you work closely with founders that they see their businesses as a moral good in the world, and as a result, they have a lot of entitlement about their relationship with labor. They view laws about it as inconveniences on their moral imperative to grow the startup.
This has been ramping up for years. The first time that I was asked to do “homework” for an interview was probably in 2014 or so. Since then, it’s gone from “make a quick prototype” to assignments that clearly take several full work days. The last time I job hunted, I’d politely accept the assignment and ask them if $120/hr is an acceptable rate, and if so, I can send over the contract and we can get started ASAP! If not, I refer them to my thousands upon thousands of lines of open source code.
My experience with these interactions is not that they’re looking for the most qualified applicants, but that they’re filtering for compliant workers who will unquestioningly accept the conditions offered in exchange for the generally lucrative salaries. It’s the kind of employees that they need to keep their internal corporate identity of being the good guys as tech goes from being universally beloved to generally reviled by society in general.
Whenever one of these stories come up, there’s always a lot of discussion about whether these suits are reasonable or fair or whether it’s really legally the companies’ fault and so on. If that’s your inclination, I propose that you consider it from the other side: Big companies use every tool in their arsenal to get what they want, regardless of whether it’s right or fair or good. If we want to take them on, we have to do the same. We call it a justice system, but in reality it’s just a fight over who gets to wield the state’s monopoly of violence to coerce other people into doing what they want, and any notions of justice or fairness are window dressing. That’s how power actually works. It doesn’t care about good faith vs bad faith arguments, and we can’t limit ourselves to only using our institutions within their veneer of rule of law when taking on powerful, exclusively self-interested, and completely antisocial institutions with no such scruples.
I don’t really agree with this. It is the answer that I think classical economics would give but I just don’t think it’s useful. For one, it ignores politics. Large corporations also have bought our government, and a few large wealth management funds like vanguard own a de facto controlling share in many public companies, oftentimes including virtually an entire industry, such that competition between them isn’t really incentived as much as financial shenanigans and other Jack Welch style shit.
Some scholars (i think I read this in Adrienne bullers value of a whale, which is basically basis for this entire comment) even argue that we’ve reached a point where it might be more useful to think of our economy as a planned economy, but planned by finance instead of a state central authority.
All that is to say: why would we expect competition to grow, as you suggest, when the current companies already won, and therefore have the power to crush competition? They’ve already dismantled so many of the antimonopoly and other regulations standing in their way. The classical economics argument treats these new better companies as just sorta rising out of the aether but in reality there’s a whole political context that is probably worth considering.
It’s not a research paper; it’s a report. They’re not researchers; they’re analysts at a bank. This may seem like a nit-pick, but journalists need to (re-)learn to carefully distinguish between the thing that scientists do and corporate R&D, even though we sometimes use the word “research” for both. The AI hype in particular has been absolutely terrible for this. Companies have learned that putting out AI “research” that’s just them poking at their own product but dressed up in a science-lookin’ paper leads to an avalanche of free press from lazy credulous morons gorging themselves on the hype. I’ve written about this problem a lot. For example, in this post, which is about how Google wrote a so-called paper about how their LLM does compared to doctors, only for the press to uncritically repeat (and embellish on) the results all over the internet. Had anyone in the press actually fucking bothered to read the paper critically, they would’ve noticed that it’s actually junk science.