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To be fair, they are providing several services with it, along with the data hosting. Being verified also means you get boosted in search results, with comes with more downloads. So at least the cost can be somewhat justified. Whether it’s too much is valid for debate.
I ended up finding the CENTRALITE PEARL THERMOSTAT 3157100 used on eBay for about $30. It can either operate from the panel or through ZigBee, no WiFi. It is supported on Zigbee2MQTT. It works really great and I have had no problems with it. You can easily find a manual for it online too.